Hexin is a China-based B2B retailer that recently relocated to California to grow a B2C business geared towards American women. I was offered a contract as the sole American working with over 400 Chinese coworkers to educate staff on American women and their fashion preferences and develop a marketing plan.
In just two weeks I devised a strategy and timeline for rebranding the company's four websites, improving the website design and launching social media. As the only native English speaker, I also did a variety of smaller tasks including reviewing proposed apparel designs for the upcoming season, suggesting changes to the website, rewriting copy and product descriptions, and creating a social media marketing strategy based on the company's desire to use social media influencers.
[CLICK PIC TO DOWNLOAD]
The project concluded with a 1-hour presentation delivered via a Chinese translator to the CEO and 10 of the company's top managers. See the marketing plan above.